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JD Supermarket released the "JD Mooncake Category 2025 Trend Insight Report", which shows that this year consumers plan to purchase an average of over 4 boxes of mooncakes, and their willingness to purchase before the Mid-Autumn Festival has significantly increased. In terms of product types, low-temperature mooncakes performed exceptionally well with an overall sales growth rate of 73%. In terms of genres, Guangdong-style, Hong Kong-style, and Suzhou-style mooncakes are still the most popular, with over 60% of surveyed users expressing a preference for Guangdong-style mooncakes. (Economic Observer Network).
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