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Recently, the program "Economic Half-Hour" conducted a in-depth investigation into the phenomenon of black PR in the new energy vehicle industry. The program pointed out that so-called "black PR and black water army" refers to the use of technical means to produce rumors in bulk and smear the brand of a company in the comment section. Zheng Yeqing, the vice president of Xiaopeng Motors, said, "It may take several months for a civil litigation process, and it is even more difficult to prove its actual harm to us in the secondary dissemination process. Even after a long time, what we may obtain is symbolic compensation and an apology." Zheng Yeqing believes that "initiating bans or suspending accounts by the Cyberspace Administration or not allowing new fans to follow them within a short period of time has a more obvious deterrent effect on these internet celebrities." (Sina Technology).