Xiaohongshu market double 11 commercialization officially starts: launching the "Key Products" channel support, investing billions of platform subsidy resources.

On the afternoon of September 28th, recently, Xiaohongshu e-commerce officially released the "Xiaohongshu MarketOnce a Year Shopping Festival" strategy. The Xiaohongshu Market's Double 11 event will be held from October 11th to November 11th, with merchant recruitment starting from September 15th. With the core goal of "selling good products better", Xiaohongshu has launched three major upgrades for businesses: "support for key products, category policy preferences, and iteration of live streaming tools", and invested billions in platform subsidies.