Moon Festival white spirits sales may decline by over 20% year-on-year, which is in line with previous expectations of securities firms.

The Mid-Autumn Festival liquor sales season is approaching, according to reporters' research, apart from a few brands like Maotai showing a slight recovery in sales, overall white liquor sales during this year's Mid-Autumn Festival are again facing a downturn. Many domestic provinces and cities have reported a 20-30% decrease in sales. An official from the Sichuan Liquor Distribution Association also revealed that this year's Mid-Autumn Festival sales are expected to decrease by more than 20% compared to last year. Previously, a brokerage research report estimated that this year's Mid-Autumn Festival white liquor sales will decline by about 20%.