Jaguar Land Rover China CEO Pan Qing: The most important meaning of a car is to protect lives.

Pan Qing reviewed its 77-year brand history and recent market performance in the "" event. "The core meaning of a car is always to protect lives." Said Pan Qing, the global director of Jaguar Land Rover and CEO of Jaguar Land Rover China, at the Land Rover Defender brand event held on September 25th. During the event, Pan Qing reviewed the "resurrection" process of the Land Rover Defender. The Land Rover Defender was born in 1948, and in 2016 it was announced to be discontinued. Pan Qing stated that when Jaguar Land Rover decided to revive this model in 2017, it was during the popularity of urban SUVs, and the decision faced market doubts. However, in recent years, the global demand for hardcore off-road vehicles has been gradually increasing. Data shows that in the 2024/25 fiscal year, global sales of this model exceeded 115,000 units, an increase of 0.7% year-on-year.