Mr. Savage responds to doubts about pre-made ice cream.

When the ice cream brand Wild Mr. continuously expands its stores and advertises in various shopping malls, the "made on the same day" claim in its promotion is also being questioned. On social media, consumers have taken photos of the frozen milk slurry raw materials in the Wild Mr. stores, with a shelf life of up to 6 months. Some comments believe that Wild Mr. is "pre-made ice cream," and the so-called "made on the spot" is just the final step of squeezing semi-finished products from the machine. In response to this, the founder of Wild Mr., Cui Jianwei, said, "Every restaurant cannot operate without frozen ingredients. Frozen milk slurry objectively contains more nutritious substances than milk powder, vegetable fat powder, and room temperature milk slurry." Cui Jianwei stated that Wild Mr.'s on-site production model is a combination of "central factory pre-processing + store terminal production". The central factory uses pasteurized fresh milk to make frozen milk slurry, which is then distributed to the stores through a cold chain. Store staff need to thaw and mix on site, then add fresh fruits, nuts, and other ingredients. The specially- designed ice cream machine quickly freezes the mixture into ice cream. "In fact, we have always promoted on-site production in the store. Employees peel fruits and cook rice on the spot. The ice cream cooking time is displayed on a large screen. We try to show customers Wild Mr.'s on-site production model in the store as much as possible, including the 'selling in different time periods, only making a few items'. This is all due to the on-site production model in the store." He said. As for the question of shelf life, Cui Jianwei said, "The shelf life of frozen milk slurry is six months, but the turnover is actually very fast, with the vast majority being used up within a month."