Morgan Stanley: Xiaomi's new phone sales are expected to be strong, and car customization services will become a significant competitive advantage.

Morgan Stanley stated that with its high quality and high cost performance, it believes that the sales of the Xiaomi 17 series will be strong and will help accelerate Xiaomi's market share in the high-end smartphone market. Analysts such as Andy Meng stated in the report that Xiaomi has launched exclusive customized services in its electric vehicle business. Although the initial monthly production is only 40 vehicles, it is believed that this service will become one of its core competitive advantages. Once the utilization rate of the new electric car factory increases, this model is expected to be promoted to most models, helping Xiaomi maintain a steady flow of new orders. Maintain an overweight rating.