The founder of the bird apologizes to the foreign network and is accused of passing the blame to the Chinese team.

On September 21st, the official statement of the brand apologized in English, stating "We are directly communicating with the local artist involved and our Chinese team to resolve this issue, and we will also change our way of working to ensure that such incidents do not happen again." The apology was criticized for the brand cutting ties with the Chinese team and shifting the blame to them. The brand is a high-end Canadian outdoor clothing brand, with its parent company being Amer Sports, headquartered in Helsinki, Finland. In February 2019, a consortium led by Anta Sports completed a tender offer to acquire Amer Sports.