Guangdong: Support the integration of AI and robots to open up a new market for toys and explore the cross-border integration model of "AI + toys + robots".

date
16/09/2025
The action plan for accelerating the promotion of artificial intelligence empowerment in the toy industry in Guangdong Province has been officially issued. It mentions the creation of new products, new scenes, and new models for AI toys. It supports the integration of AI and robots to open up new markets for companion toys, promotes typical application scenarios of "robots+" and supports technology companies to lead the way in integrating AI and robots in the toy field, redefining the form and function of toys. It introduces "AI+ companion robots" in the form of mini AI robots and bionic pets, realizing interaction in terms of vision, movement, speech, etc., and applying it to various scenarios such as entertainment, education, elderly care, home, and social interaction. It explores a cross-border integration model of "AI+ toys+ robots" to open up new high-value-added space for toys. It encourages leading companies in the toy industry and artificial intelligence enterprises to focus on market demand, focusing on children's education, emotional companionship, and intellectual entertainment, to develop toys with low power consumption, high response, and strong interactive features in the vertical field. It also encourages municipalities with the necessary conditions to explore providing certain support for enterprises and platforms that use intelligent computing power to conduct AI toy large model training and bear the costs of large model computing power.
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