The establishment of the sports industry fund in Shenzhen focuses on the "cutting-edge technology brand".

On the 14th, at the launch event of the Shenzhen technology sports industry high-quality development strategic cooperation with the theme of "Leading Demonstration, Sports in the Pengcheng", the Shenzhen Science and Technology Sports Industry Fund was officially established. It is reported that the fund aims to integrate high-quality enterprises in the sports industry chain, focusing on cutting-edge areas such as artificial intelligence and data analysis, high-end intelligent sports equipment, metaverse and virtual events, digital culture entertainment, etc. The fund was jointly established by Qingdao Empower Health Technology Co., Ltd., Shenzhen Guarantee Group Co., Ltd., Shenzhen Sports Industry Group Co., Ltd., and Shenzhen Guangming Science City Industrial Development Group Co., Ltd. Roger, Vice Chairman and Secretary General of China Sporting Goods Industry Federation, stated at the event that the sports industry has become a "new blue ocean" of the national economy, and every step of the industry's development relies on the three drivers of technological breakthroughs, policy guidance, and consumer upgrades.