The Five Regions Cultural Tourism Feast Ignites the Banks of the Huangpu River: The 2025 Shanghai Tourism Festival's provincial and municipal sub-venue roadshow activities debut on the Bund.

On September 14, 2025, the roadshow event of the Shanghai Tourism Festival's out-of-province branch venues made its appearance at the BFC Bund Financial Center by the Huangpu River. Through the "cultural tourism +" diversified linkage model, offline consumption scenes were created. Representatives from five major branch venues in Sichuan Mianyang, Zhejiang Ningbo, Jiangsu Yancheng, Xinjiang Kashgar, and Tibet Shigatse took turns to take the stage, showcasing high-quality cultural and tourism offerings from their respective regions and promoting various products with themes benefiting the people. This roadshow event, through the fusion of "local characteristics + cross-domain resources + international elements," not only amplified the cultural and tourism charm of the out-of-province branch venues but also activated its own cultural and tourism consumer market through diverse interactions, demonstrating the brand linkage effect and radiation power of the Shanghai Tourism Festival. The diverse linkage of "cultural and tourism business and exhibition" ignited the enthusiasm of on-site consumption.