2025 "TikTok Mall 618 Good Goods Festival" goes live: National subsidies are stacked on top of platform subsidies, with digital appliances at a minimum of fifty percent off.

The "Douyin Mall 618 Good Products Festival" in 2025 was launched at 0:00 on May 13th, with the platform introducing a series of discounts such as a 15% instant discount and direct reductions for one item. Douyin e-commerce has invested billions of dollars in consumer coupons to subsidize popular products, with each user eligible to receive up to 2280 yuan. The first round of coupons will be distributed from 0:00 on May 13th to 24:00 on May 16th.