Official price adjustment of Apple channels: iPhone 16 Pro has the highest price drop of 176 USD, Pro Max has a price drop of 160 USD for all capacities.

On May 10, Apple issued a price adjustment notice to channel partners, which is also the first time Apple has announced a price adjustment on a Saturday, catching many wholesalers off guard. All capacity versions of the Apple iPhone 16 Pro Max have been reduced by $160, corresponding to 1313.06 RMB; while the 128GB version of the iPhone 16 Pro has been reduced by $176, and other versions have been reduced by $160. The 618 event this year will start on May 13, so some channel partners believe that Apple's price adjustment this time is preparation for the upcoming 618 promotion.