After the collaboration between Taobao and Xiaohongshu, they will increase their investment in helping businesses promote and gain traction.

Recently, Taobao and Tmall signed a strategic partnership with Xiaohongshu, announcing further integration on brand merchants' grass-planting activities. They will jointly build three-party accounts, and brand merchants can observe the entire process from grass-planting to placing orders through Taobao's Grass-Planting Star River platform to enhance advertising efficiency. Taobao and Tmall will also increase investment to heat up and promote merchants' grass-planting notes, thereby enhancing consumer interaction.