BW 2026 drives summer tourism in Shanghai, with hotel bookings within 3 kilometers experiencing a week-on-week increase of over 37% in popularity.

On July 10th, the largest anime and game offline event in Asia, Bilibili World 2026, officially kicked off at the Shanghai National Exhibition and Convention Center. It is reported that on the day tickets went on sale, VIP tickets sold out in 17 seconds and regular tickets in 33 seconds. The venue was packed with attendees on the first day, and the "2D" trend is becoming an important engine for the summer tourism market in Shanghai. Data from Tongcheng Travel shows that as of July 10th, the booking heat for flights to Shanghai from various places has increased by 41% compared to last week, with Beijing, Guangdong, Sichuan, Shaanxi, and Shandong being the top five popular tourist sources. The demand for accommodation around the exhibition venue has also sharply increased. As of July 10th, hotel bookings within a 3-kilometer radius of the Shanghai National Exhibition and Convention Center have increased by over 37% compared to last week, with some high-star hotels and unique apartments already sold out during the exhibition period.