World Gold Council: Gold is a truly global asset and structural demand supports the resilience of gold.

date
01/07/2026
Albert Cheng, CEO of the Americas region and Global Head of Research at the World Gold Council, stated that this year the gold market has clearly conveyed a signal: gold is a truly global asset. The price of gold reflects macroeconomic and geopolitical dynamics on a global scale, not just limited to the United States. This is one of the reasons why gold can provide investors with valuable insights. While interest rates are important, we expect them to become one of the key variables in the second half of the year; however, the performance of gold is not driven by a single factor. This year, gold prices have been under pressure around $4000 per ounce, but there have also been rebounds, mainly supported by endogenous demand from long-term investors in various regions. Structural demand from central banks, institutional investors, and consumers around the world is the foundation that supports the resilience of gold.