Due to a shortage of memory, the prices of Apple products such as Macs and iPads have increased significantly, with some products seeing a price increase of up to 20%.

Apple announced on June 25th that it is raising prices for Mac, iPad, and home devices to cope with unprecedented cost pressures caused by a shortage of memory chips and storage brought on by the expansion of AI data centers. The specific price increases are as follows: Starting price for the MacBook Neo will rise from $599 to $699, MacBook Air from $1099 to $1299, entry-level 14-inch MacBook Pro from $1699 to $1999, 11-inch iPad Pro from $999 to $1199, and iPad Air from $599 to $749. These price adjustments are global, and iPhone prices have not been changed at this time. An Apple spokesperson stated that the rapid expansion of AI data centers has led to an extraordinary increase in demand for memory and storage, and that the company has never seen components' prices rise so quickly and significantly. They also mentioned that they had tried to absorb the cost increases for consumers for some time, but now have to start raising prices.