LeDao CEO Shen Fei responds to not being able to afford to buy a NIO by buying LeDao instead.

On June 22, Shen Fei, Senior Vice President of NIO and President of Lixiang Auto, responded to the outside world's saying that "those who can't afford NIO will buy Lixiang". In an interview, Shen Fei stated that consumers choose Lixiang not because they lack purchasing power, but because it is more suitable for their family needs. He said Lixiang users are "more pragmatic, considering factors such as family, space, comfort, convenience of getting on and off the car, and appropriateness, rather than simply pursuing a more expensive brand". In Shen Fei's view, Lixiang and NIO are two different brands with completely different positioning. However, they share the same source and the same quality management system. "Lixiang is not of lower quality, it is just positioned differently".