Cui Dongshu: Since 2025, promotions and downgrading in the national passenger vehicle industry have regressed to rationality.

The article published by Cui Dongshu, the Secretary General of the China Passenger Car Association, stated that since 2025, both promotion and downgrading in the national passenger car industry have returned to rationality, and the market order has significantly improved. Due to the resumption of purchase tax on new energy vehicles, the impact of guide prices on consumers' vehicle purchase taxation is reflected. In May 2026, the price reduction scale of 20 models increased by 7 compared with the same period. Among them, there are 7 pure gasoline models, 5 more than the same period; 7 plug-in hybrid models, 4 more than the same period. The pressure on traditional fuel vehicles and narrow-definition plug-in hybrids is too great, and price adjustments can be understood. In May 2026, the price reduction scale was 77 models, 4 fewer than the same period, including 32 price reductions for conventional gasoline vehicles, 13 more than the same period; 4 price reductions for hybrid gasoline vehicles, 1 more than the same period; 16 price reductions for plug-in hybrid gasoline vehicles, the same as the same period; 3 price reductions for extended range models, 4 fewer than the same period; 22 price reductions for pure electric vehicle models, 14 fewer than the same period. In May 2026, the average price reduction of new energy vehicles decreased by 21.5% to reach an arithmetic average of 2.1 million yuan, reaching a relatively high level of 9.6% price reduction intensity. From January to May 2026, the average price reduction of new energy vehicles decreased by 24.9% to reach an arithmetic average of 3.1 million yuan, reaching a price reduction intensity of 12.5%.