Tmall: 618 transaction broke ten billion, brand number increased by 40%

On June 2nd, Tmall released the report on the 618 shopping festival. As of May 31st, during the first phase of Tmall 618, the transaction volume of over 40,000 brands doubled, the number of brands with sales exceeding one billion increased by 40% year-on-year, and the number of live streaming rooms with sales exceeding one billion and double-digit growth increased by 50% year-on-year. In addition, the repurchase rates for beauty and clothing items on Tmall 618 this year both exceeded 40%.