Yu Shu, Zhuimi and others have signed up for the "Brand+" overseas expansion plan on AliExpress.

Journalists have learned that on April 15, Alibaba's cross-border e-commerce platform AliExpress held a closed-door meeting for top brands to go global. Four major brands, YUSHU, ZHUIMI, LI-NING, and XTEP, signed on site to join the AliExpress "Brand+" super brand globalization plan. AliExpress announced the latest progress of its "Brand+" plan: in the past year, brands have grown rapidly on AliExpress, with growth exceeding 40%; the number of brands with annual sales exceeding tens of millions of US dollars has increased by 64%; by 2026, AliExpress aims to double the scale of global expansion for 2,000 Chinese brands.