Foreign companies say that in the next decade, wealth from the silver economy will shift to Generation Z.

On the 22nd, during the China Development High-level Forum 2026, Lu Haiqing, the Global Vice President of Intercontinental Hotels Group, stated that currently, the population in China aged 60 and above accounts for approximately 20% of the total population. Although this group of people may be "wealthy and leisurely", in the next decade, the wealth of the "silver-haired economy" will gradually shift towards Generation Z, reaching an estimated $3 trillion, which is an unstoppable consuming force that cannot be ignored.