National Committee member of the Chinese People's Political Consultative Conference, An Ting: Suggests upgrading the going global of Chinese cuisine to a strategic level.
An Ting, a member of the National Committee of the Chinese People's Political Consultative Conference, Deputy Chairman of the Beijing Municipal Committee of the China Democratic National Construction Association, and Chairman of Xiken International Culture Group, expressed that there is a continuous increase in global interest and demand for Chinese cuisine, providing unprecedented historical opportunities for Chinese food to go abroad. However, the internationalization process of traditional catering brands and old brands still faces many challenges. Relying solely on the enterprises themselves is difficult to solve systematically. It is urgent for the country to carry out strategic planning and systematic support at the national level to elevate the overseas expansion of Chinese cuisine from individual spontaneous behavior to a strategic action for building national cultural soft power and promoting the international development of the industry. By integrating resources, solving common problems, and promoting the scale and high-quality overseas expansion of traditional catering brands.
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