Sichuan: Guiding the Construction of "Content + Traffic + Commerce" Micro-Drama Platform, Developing New Model of "Short Drama + E-commerce"

The General Office of the People's Government of Sichuan Province recently issued the "Implementation Opinions on Further Promoting Innovation and Breakthroughs in the Service Industry", which proposes to develop data-intelligent advertising and information dissemination services based on high-traffic platforms and top anchors. It aims to leverage the influence of industry-leading platforms and top anchors with high connectivity to the province to cultivate leading enterprises in data-intelligent advertising and information dissemination services, as well as new business entities engaged in "buying globally and selling globally". Accelerate the development of social e-commerce advertising, immersive scene advertising, intelligent marketing algorithms, and cross-platform integrated communication, while nurturing entertainment anchor management agencies. Guide the construction of "content + traffic + business" micro-drama platforms, develop the new model of "short drama + e-commerce", and provide up to 2 million yuan in incentives to eligible advertising, information, and e-commerce enterprises.