Anta's first North American store is located in Beverly Hills, Los Angeles.

On February 13th, the main brand of ANTA Group, the "ANTA brand," officially opened its first flagship store in North America in Beverly Hills, Los Angeles. It is reported that this is also the first offline direct-operated store of the ANTA brand in the American market. Beverly Hills is a global high-end commercial landmark where luxury brands and sportswear giants gather. ANTA opened a direct-operated store here, aiming to break away from the traditional outbound mode of Chinese brands relying on wholesale and agent cooperation. Through ANTA's unique "brand + retail" business model, DTC capabilities, and the core values of "brand independence, product innovation, and cultural confidence," it is building a new path towards globalization.