Zhejiang introduces 23 measures to promote Spring Festival consumption.

Zhejiang will launch 23 initiatives, hold more than 1,700 events, combine benefiting the people's livelihood and promoting consumption to boost the Spring Festival consumption season. It is understood that the 23 initiatives will focus on the six major areas of "eating, living, traveling, shopping, entertainment". By the end of February 2026, Zhejiang province will distribute subsidies of over 20 billion yuan to help implement a new round of trade-in old products for new ones; the province will also issue consumer vouchers worth 960 million yuan.