Jia Guolong: Will return to the front line and will no longer create personal intellectual property.

Founder of XiBei Catering Group, Jia Guolong, recently stated in an interview that he will return to the front line, focus on the main business, and no longer create personal intellectual property. Jia Guolong said that he prefers to return to the front line to provide good service, "Actually, I still have the ability to work on the front line. I can choose ingredients, compare various raw material bases, choose which raw material has better quality and lower cost, and can make good dishes. This is my goal." Jia Guolong predicts that from September 2025 to March 2026, XiBei's accumulated losses will exceed 600 million yuan. XiBei will gradually close 102 stores nationwide in the first quarter, accounting for 30% of the total number of stores.