In 2025, the average room rate in high-end hotels in Shenzhen increased by 5.3% year-on-year, reaching 1078 yuan.

On January 21st, the global commercial real estate services and investment firm, Cushman & Wakefield, released a report stating that the average room rate of high-end hotels in Shenzhen is expected to increase by 5.3% to 1078 RMB by 2025, while the occupancy rate is projected to significantly increase by 5.9 percentage points to 82.0%. With both room rates and occupancy rates driving growth, the revenue per available room is forecasted to increase by 11.4% to 878 RMB, showing strong growth momentum. Looking towards 2026, the firm predicts that the Shenzhen hotel market will continue to improve due to the positive impact of inbound tourism, high traffic flow, and APEC-related benefits. It is expected that by 2026, approximately 1943 new guest rooms will be added to the ultra-high-end and luxury hotel market in Shenzhen. Market competition is expected to intensify, especially in the concentrated areas of Nanshan and Bao'an districts, where performance growth will increasingly depend on precise targeting of segmented customer groups and operational efficiency.