Tan Zuojun attended the Eighth China Enterprise Forum Brand Construction Parallel Forum.

On November 3, the parallel forum on brand construction with the theme of "Strengthening Value Leadership and Creating Outstanding Brands" was held in Beijing as part of the 8th China Enterprise Forum. Tan Zuojun, member of the Party Committee and Deputy Director of the State-owned Assets Supervision and Administration Commission of the State Council (SASAC), attended the forum and delivered a speech. Tan Zuojun stated that in recent years, state-owned enterprises have deeply studied and implemented the important expositions and instructions of General Secretary Xi Jinping on brand work, implemented the decisions and arrangements of the Party Central Committee and the State Council, made breakthroughs, and innovated bravely. They have comprehensively and systematically promoted brand construction, achieving positive progress and remarkable results overall. In the next step, state-owned enterprises should plan for brands from a strategic height, lead brands with independent innovation, expand brands with an international perspective, deepen cooperation with all parties, jointly promote the diversity of Chinese brands, and create more "national business cards." This forum is one of the series of parallel forums of the 8th China Enterprise Forum. At the forum, the results of the second batch of central enterprise brand leadership initiative, the "2025 Central Enterprise Brand Value Report," and the Yuanjing Brand Value Artificial Intelligence Model were released. The initiation ceremony of the China Securities Chendong Brand Value Index was also held. More than 400 people, including leaders of central enterprises and local state-owned asset supervision commissions, as well as representatives from local state-owned enterprises and private enterprises, attended the forum.