Alibaba responds to Ele.me changing its name: This adjustment is only a change in name, user consumption rights, and data privacy policy remain unchanged.

According to 21st Century Business Herald, the latest internal test version of the Ele.me app was renamed "Taobao Flash Purchase" yesterday, and the version number was updated to 12.0.1. In response to this, Ele.me customer service center staff stated that this adjustment is only a name change, and user consumption rights, data privacy policies remain unchanged. Delivery capacity is also operating normally, and the number of merchants is subject to actual experience. Currently, there are no related platform activities being held, "Taobao Flash Purchase is also a business under the Ele.me umbrella."