From laundry to bathing! Blue Moon (06993) launches its new product, the PurEjoy Foaming Shower Gel, with a grand debut celebration.

date
16/08/2025
avatar
GMT Eight
This collaboration with the top traffic person, Zhu Xiaohan, on Douyin, not only represents the strong combination of traffic and products, but also demonstrates Blue Moon's further deepening in the clean field. It reflects Blue Moon's determination and strength in transitioning from a leading enterprise in the home cleaning industry to a leading brand in all categories of daily chemical products.
On August 17, Blue Moon (06993) will launch a new water replenishing foam bath product in the Douyin live broadcast room of popular influencer Zhu Xiaohan, kicking off an exclusive premiere. This marks the first time the four products in the Blue Moon Net Enjoy Bath Lotion family have been unveiled together, and it is also an important milestone in Blue Moon's expansion into the personal care market from the laundry cleaning arena, attracting high attention from the industry and consumers. The four bath lotions featured in this live broadcast accurately match the diverse needs of consumers. They all demonstrate their hardcore strength in basic experience, focusing on "quick wash and rinse": releasing millions of micron-level dense bubbles with one pump, cleaning quickly and effectively, and achieving gentle cleaning with amino acid surfactants, leaving the skin "neither dry nor slippery" after washing. The new water replenishing product specifically adds multiple moisturizing molecules for hydrated moisturizing, being gentle and non-irritating. The collaboration with top Douyin influencer Zhu Xiaohan is not only a powerful combination of traffic and products, but also showcases Blue Moon's further dedication to the clean-up field, demonstrating the determination and strength of Blue Moon's strategic transformation from a leading enterprise in household cleaning industry to a leading brand in all categories of daily chemical products. The groundbreaking AI preheating video produced by Blue Moon and released by Zhu Xiaohan before the live broadcast has attracted wide attention. This is the first time that top Douyin influencers have tried AI video preheating, becoming a landmark case of industry innovation. It brings the brand closer to consumers in a youthful way, promoting deep interaction and connection between the brand and consumers. Lock in Zhu Xiaohan's Douyin live broadcast room on August 17! The brand new Blue Moon bath series products will be released, with great benefits waiting for you to grab! Follow @Zhu Xiaohan on Douyin now, set up the live broadcast reminder, and grab the new products as soon as they are released!