Shanghai: Form a more competitive cluster of commercial brands by 2028.

The Business Commission of Shanghai Municipality and six other departments have issued the "Action Plan for Strengthening the Construction of Shanghai Commercial Brands". Strengthening the construction of commercial brands is an important task to better meet the demands of consumer upgrades, boost and expand consumption. In order to further leverage the advantages of Shanghai's rich commercial formats, diverse market entities, active commercial innovation, and high visibility in international markets, by 2028, a more competitive cluster of commercial brands will be formed, with a more effective mechanism and support system to promote commercial brands. The concentration, visibility, and reputation of Shanghai's commercial brands will be further enhanced to elevate the level of Shanghai as an international consumer center city. This action plan is specially formulated for this purpose.