Lei Jun: Xiaomi cars have become one of the most severely targeted brands, they are victims.

After the annual speech of Lei Jun in 2025 has ended today, the chairman and CEO of Xiaomi Group, Lei Jun, accepted an interview with the media. Lei Jun stated, "After the release of Xiaomi cars, it has become one of the most badly criticized brands across the internet. We fully support the crackdown on fake negative marketing and black PR this time. The entire automotive industry still needs a clean and fair environment in order to sustain its development. Xiaomi cars are victims, and we hope that the whole society will call for action against black PR and fake negative marketing, as they have truly caused a lot of difficulties for the entire industry to progress."