Lates News

date
25/09/2025
At the 2025 annual speech event of Xiaomi Group, Chairman and CEO Lei Jun delivered a speech. Lei Jun said that it is not only difficult in terms of technology to develop self-designed chips again, but also how to stand up again after the tragic failure of Pinecone. Failure itself is not scary, but facing the fear in one's heart is the key. He revealed that when the project had just started, he suggested the name Pinecone, but everyone firmly disagreed. In the end, Lei Jun made a solemn commitment with the launch of the Xuan Jie: "Xiaomi is serious about making chips." (Sina Technology).