Lei Jun talks about naming the self-developed chip: I suggested calling it "Pinecone", but everyone strongly disagreed, so we eventually named it "Xuanjie".

At today's 2025 annual speech by Lei Jun, Chairman and CEO of Xiaomi Group, Lei Jun delivered a speech. Lei Jun said that the difficulty of doing self-developed chips again is not only the technology, but also how to stand up again after the disastrous failure of Pinecone. Failure itself is not terrifying, facing the fear in one's heart is the key. He revealed that at the beginning of the project, he suggested calling it Pinecone, but everyone disagreed. Finally, they came up with the name "Xuanjie", representing a solemn promise: Xiaomi makes chips, and we are serious.