The downward trend of domestic electricity prices is becoming more and more apparent, and the downward restructuring of the industry pattern is taking place.

With the increase in the proportion of market-oriented transactions in the electricity sector, the downward trend of domestic electricity prices is becoming more and more apparent. Data released by multiple power generation companies show that in the first half of this year, the on-grid electricity prices have seen varying degrees of decline, impacting indicators such as net profit margins. Industry insiders believe that the downward trend in electricity prices is mainly influenced by factors such as policies, supply and demand, costs, and the spot market. Recently, Shandong Province announced the auction results for the new energy mechanism electricity price clearing in 2025, making it the first province in the country to disclose mechanism electricity prices and a key milestone in the market-oriented trading of new energy. However, in this auction, the photovoltaic mechanism electricity price is only 0.225 yuan/kWh, a 43% decrease from the benchmark price of coal power, causing concern within the industry. Changes in electricity prices are deeply affecting the investment decisions of power generation companies. In response to the auction situation in Shandong, an industry insider expressed to reporters that they may consider abandoning investments in photovoltaic projects in the region. A publicly-listed company specializing in photovoltaic power plants also stated that they will restructure the calculation model for photovoltaic power generation projects. Industry experts suggest that power generation companies should fully utilize their own initiative, actively understand and participate in electricity market rules, continuously strengthen their operational capabilities, and not passively adapt to changes in electricity prices.