"Regulations on Supervision and Management of Live Stream E-Commerce" will soon be issued and implemented.

The State Administration for Market Regulation, in conjunction with the National Internet Information Office, drafted the "Supervision and Management Measures for Live E-commerce" for public comments from June to July this year. It has now entered the legal review process and will be officially released and implemented soon. The "Measures" further clarify the legal responsibilities of live e-commerce platforms, live streaming operators, live marketing personnel, and their service agencies, strengthen supervision and management measures, specify the coordinated disposal mechanism between regulatory authorities and platforms, establish a comprehensive accountability system, and form a closed loop of supervision and law enforcement.