CITIC Securities: Alibaba-W (09988.HK) rated as "buy" with flash purchase business contributing stable profits of up to 18.3 billion yuan.

According to the the Wisdom Financial APP, Citic Securities released a research report stating that Alibaba-W (09988.HK) has been given a "buy" rating. Since February 2025, the company has upgraded the layout of its three major platforms, entering the instant retail track through take-out services. The take-out business, as a high-frequency and essential traffic entry point, can effectively drive local life and e-commerce business, helping the platform to occupy a commanding position in the future retail competition landscape. Alibaba's "One Taobao" strategy has been upgraded, with organizational structure adjustments, and member rights fully opened up. After the launch of Flash Sales, the effect of attracting new users and increasing stickiness is significant, with category supply relying on the advantages of e-commerce merchants, forming differentiated competition in the fields of clothing, electronics, and beauty and personal care, while quickly replenishing rider capacity.