Douyin: In the past year, the playback volume of high-quality content has increased by 160% year-on-year.

At the 2025 Douyin Creators Conference, data released by Douyin showed that in the past year, the playback volume and duration of high-quality content on Douyin increased by 160% and 220% year-on-year, respectively. The playback duration of high-quality content is 17 times that of regular content, and over 80% of young creators with over 10,000 followers have grown on Douyin.