Alibaba Games doubles down: creating interactive highlights, entering the arena of small games.

Alibaba's subsidiary Whale Whale Entertainment is turning its attention to the small game field and will create an independent small game business "Yidian Interactive". Currently, its official website has been launched in advance. It is reported that "Yidian Interactive" is a comprehensive internet game platform that integrates H5 games and minigame platform operations, focusing on game operation and promotion, with capabilities including but not limited to product introduction, channel distribution, marketing promotion, and full-cycle commercial operation services.