Xiaohongshu launches Xiaohong Card on its platform, initially available to users in Shanghai, Hangzhou, and Guangzhou.

There is news that the local life membership service "Xiaohong Card" of XiaoHongShu is officially launched, and the first phase is open to the cities of Shanghai, Hangzhou, and Guangzhou. In response, XiaoHongShu's official customer service told Sina Technology, "Xiaohong Card is a recently launched activity." Further explanation, "Xiaohong Card is a 'eat, drink, play, and enjoy benefits card' launched by XiaoHongShu. Cardholders can use it in selected stores in Shanghai, Hangzhou, and Guangzhou. Present the Xiaohong Card to the merchant after consumption and you can enjoy discounts." When asked if Xiaohong Card will be open to other cities in the future, the customer service response stated, "It is gradually opening up, currently only supporting these three cities, so it is recommended to wait patiently."