The short drama that you love to watch has brought popularity to costume rentals. Wedding gown and formal dress rental searches increased by over 100% last month.

With the popularization of sustainable consumption and the sharing economy concept, the leasing business is covering more consumer areas, among which the market size of clothing leasing is continuously growing. The operations director of a network short drama company introduced that each drama requires 100 sets of clothing. If purchased, it would cost approximately 50,000 to 100,000 yuan. Now, through leasing, only 1/5 of the cost is needed to meet the needs of a drama. With the surge of network short drama filming trend, the demand for unique clothing and props from production crews is increasing day by day. Many clothing rental businesses seize this opportunity and are expanding their inventory of clothing and props. Additionally, wedding dresses and other clothing needed for weddings are still the largest market for clothing leasing. Online platform data shows that in August of this year, the search volume for "wedding dress rental" increased by 109% compared to the same period last year.