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The Hungarian Competition Authority (GVH) announced on September 17 that it has initiated a competition supervision procedure against Duolingo, accusing the company of potentially misleading users about the effectiveness of its language learning program. The company is believed to be exerting psychological pressure on consumers by sending unnecessary and frequent direct marketing messages to encourage them to use its services and switch to the paid version, and failing to provide adequate information about the terms of service, especially the limitations of free use.
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