Ministry of Commerce: The vitality of our country's improved service consumption continues to increase.

Today, the State Council Information Office held a press conference, and the head of the Ministry of Commerce stated that the vitality of improvement-type service consumption in cultural entertainment, tourism services, sports, and other sectors continues to increase. Vice Minister of Commerce Sheng Qiuping said that China's improvement-type service consumption is flourishing, with per capita expenditure on education, culture, and entertainment increasing by 9.8% compared to last year, and 11.8% in the first half of this year. The enthusiasm in the performance market continues to rise, with trends such as "ice and snow fever" and "cultural and art fever" heating up. The 'silver hair' train is popular among middle-aged and elderly groups, and diverse tourism consumption demands are being released. Last year, 1860 tourism trains were organized, carrying over 1 million tourists, with nearly 80% being elderly tourists. This year, 972 tourism trains were operated in the first half of the year, an increase of 23.2% compared to the same period last year.