New consumption "dressing up" paves the way for securitization, makeup industry chain companies flock to IPO.

According to incomplete statistics from reporters, this year more than 30 beauty and cosmetics industry chain companies are preparing for IPO, with 3 companies already listed and the rest in the IPO counseling or review stage. Reporters have noticed that, based on the types of companies planning to IPO, they basically cover brand merchants, raw material suppliers, e-commerce service providers, medical beauty companies, and other beauty and cosmetics industry chain companies, with brand merchants becoming the main players in this round of IPO for beauty and cosmetics industry chain companies. In terms of listing boards, Hong Kong stocks are the preferred destination for beauty and cosmetics companies, with some companies also aiming for IPOs on the A-share and US stock markets.