Changes in the distribution landscape of listed insurance companies: pressure on individual insurance, rapid growth in bank-insurance partnerships.

Currently, the distribution pattern of the life insurance industry channels is accelerating differentiation. According to the latest data disclosed by listed insurance companies, although individual insurance channels are still the main source of premium income for five life insurance companies, the growth rate is slowing down, with several companies experiencing a decrease in first-year premiums for individual insurance channels. At the same time, the premium scale and new business value of bancassurance channels of the five life insurance companies have both increased. Industry insiders believe that the implementation of "separation of banking and insurance" and the relaxation of restrictions on bancassurance cooperation, combined with the low base of bancassurance channels, will jointly drive the rapid growth of the bancassurance channel performance of listed insurance companies in the life insurance business. Looking ahead, insurance companies will diversify their channel layout to achieve stable business development.