Tai Er responds to the controversy of live fish in store: There are currently 68 stores with live fish, and they will all be converted by next year.

In recent days, the discussion about pre-made dishes in dining establishments has become more and more intense. Some netizens recently reported on social media that it only took 6 minutes from ordering to serving fish at Tai Er pickled fish, and some said Tai Er's restaurant served 3 dishes in 7 minutes. Netizens questioned whether Tai Er pickled fish is pre-made, and whether the claim of "freshly killed live fish" is false advertising. The related topic has sparked heated discussions. On September 16th, the parent company of Tai Er, Jiumaojiu Group, responded by stating that Tai Er's core focus is on "live fish, fresh chicken, and fresh beef," along with a more diverse structure of hot dishes, as well as a more comfortable dining environment, all aimed at creating a triple experience of delicious food, a comfortable environment, and sincere service. Tai Er's new fresh store concept was officially launched in March of this year and will gradually expand nationwide in the second quarter, with 68 stores currently open. It is expected to complete the transformation of 150 stores by the end of this year and complete all store transformations by 2026.