SAIC Audi executives respond to the letter mark: The first Audi logo in 1909 was composed of four letters.

At the launch event of the Audi E5 Sportback today, Audi's cooperation project CEO Song Feiming made a speech. Why is Audi launching the new AUDI brand? And why use lettering for the logo? He said that Audi listens to the new generation of Chinese users, who hope to be inclusive: bold personality and digital interconnection, strong performance and advanced technology, progressive design and luxurious quality are all integrated. "Perhaps some friends do not know that the first Audi logo in 1909 was actually composed of four letters, and it has evolved into various forms throughout history." He said, as time passes and things change, especially in China - one thing has always been deeply rooted in Audi's core: our pioneering spirit and enthusiasm for creating timeless classic vehicles.