Economic Daily reporter Jin Guanping: Activate the supply and demand engine to expand sports consumption.

The vitality of our country's sports consumption market continues to increase, but the potential has not been fully released. To further stimulate the dynamism of sports consumption, we must work together from both the supply side and the demand side, expanding consumption space through innovative scenarios and enhancing consumer experience through quality services, thus forming a virtuous cycle of supply and demand. Supply-side reform is the foundation for unleashing the potential of sports consumption. Currently, there are still shortcomings in the supply of sports products and services, such as insufficient high-quality and personalized supply, relatively lagging development of emerging sports projects, insufficient depth of intelligent and digital applications, and so on. To solve these problems, the key lies in deepening reform and driving innovation. On the one hand, vigorously promote "sports +", promote deep integration of sports with industries such as culture and tourism, education, health, and technology, actively cultivate new formats, and create a batch of distinct, functionally complex sports service complexes and leisure bases to enrich consumer choices. On the other hand, accelerate the application of new technologies such as 5G, big data, and artificial intelligence to empower the sports industry, develop new models such as intelligent venues, online fitness, and cloud-based events, improve supply efficiency and quality, and meet the diverse and high-quality demands of consumers.