Organization: Global smartphone shipments in the second quarter increased by 3% year-on-year, with Samsung ranking first in the world with a 20% market share.

On September 15th, Counterpoint released data showing that in Q2 2025, global smartphone shipments increased by 3% compared to the previous year, achieving growth for the second consecutive quarter. The growth was primarily driven by steady demand for high-end models in markets such as North America, Japan, and Europe, while emerging markets saw strong growth in entry-level and low-priced 5G models. Samsung leads the global market with a 20% market share, a significant increase of 7% compared to the previous year. The growth was fueled by the rejuvenation of the mid-range Galaxy A series, strong performance in key markets, and the continued popularity of foldable screen devices and AI features. Apple ranked second with a 17% market share, a substantial increase of 11% compared to the previous year, making it the brand with the highest growth among the top five. The growth was attributed to strong demand for the iPhone 16, early purchases in anticipation of tariffs in the North American market, and stable performance in India and Japan. Xiaomi maintained its third position with a 14% market share, with overall stable growth. Strong demand in Central Europe and Latin America, as well as stable sales in the Chinese market, offset the impact of intensified competition in the entry-level market.